Pharrell Williams just made Chanel history by being the first man to front a handbag campaign for the brand and we couldn’t think of anyone more worthy because he loves Chanel accessories. It is the first time a man has ever worn a handbag in a Chanel ad.
Williams is the first man to ever wear a handbag, specifically the new Gabrielle bag, in a Chanel campaign, and the images do send a message, whether explicitly or not, about the inclusivity of fashion. The artist also says that this campaign is not the first time he’s appreciated and worn items that were not specifically marketed for a man.
Wearing a black tweed jacket and chains of necklaces, the rapper is seen wearing a crocodile version of the handbag at the backstage of a concert hall. As Lagerfeld tells, the campaign reflects how the new bag can be worn in “many different circumstances” and even by a man.
The highly anticipated accessory, named after Chanel’s founder Gabrielle ‘Coco’ Chanel, is set to be released later this year. Williams is not the only face of the Gabrielle style. He’ll be joined by Kristen Stewart, Cara Delevingne, and Caroline de Maigret when the campaign officially debuts on April 3.
With many fashion houses choosing to combine women’s and men’s shows, releasing unisex collections and gender-bending ad campaigns, Chanel’s new campaign, whether intentional or not, is further proof that soon the industry will have no gender boundaries.